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by Laurie Sullivan @lauriesullivan , May 4, 2018 Google will now require anyone in the United States who wants to purchase political advertisements to verify they are U.S. citizens or lawful permanent residents. Advertisers will needto provide a government-issued ID and other key information as well as keep better track of the ad-buying process. Google also will require that the ads incorporate a clear disclosure of who is payingfor them. The news, announced Friday in a blog post by GoogleSenior Vice President Kent Walker, takes effect later this year -- in advance of November's midterm elections. Google also plans to release a new transparency report detailing the purchase ofthose election ads. The report will detail who purchased the advertisements and the amount spent. The report will link to a searchable library where anyone can discover more information about theelection ads purchased on Google and who paid for them. The changes come as Google is attempting to prevent foreign governments from interfering in elections through its platforms.
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